iLyF connects and protects your family and friends and keeps them safe through built-in insurance and smart geolocation features. We are dedicated to preserving your privacy and take it as seriously as you do. This Privacy Policy tells you how we collect, use, share, transfer, store, and protect your personal information that we get from our products and services, as well as what you can do about it.
SyncWealth Sdn Bhd (“us”, “we”, or “our”) operates https://ilyf.io and iLyF mobile application (hereinafter referred to as “Service”). As you review our policy, keep in mind that it applies to iLyF, Inc.’s ("iLyF", "we", "our", or "us") websites, mobile apps (iLyF), help center and other associated services we provide (“Services”).
It also applies to partner products that have the iLyF technology embedded within them) Please read this Policy carefully and make sure you understand how we collect, store, use, and disclose your personal information before utilizing our Products and/or Services.
The information iLyF collects depends on what iLyF Products or Services you use and how you use them.
Note that failure to provide necessary information when requested may result in you not being able to fully utilize our Products and/or Services.
When you create or modify a iLyF account, update your preferences, purchase and/or activate a Product, contact us (including by social media), participate in an online survey, or otherwise interact with iLyF’s Products and Services, we may collect a variety of information, including:
We may collect other information when you use our Products and Services, such as:
Certain data we collect may be considered sensitive under applicable law. When we collect sensitive personal information, we only use it for the purposes that we say we will and in accordance with the law.
We may receive information about you from other sources, including through third-party services that you connect to your iLyF account, or third-party services and organizations to supplement information provided by you. For example:
When you visit our websites, use our apps, read our emails or otherwise engage with us, we may automatically collect certain information about your device through a variety of technologies, including cookies, web beacons, log files, embedded scripts, location-identifying technologies, or other tracking/recording tools (collectively, “Tracking Technologies”), and we may combine this information with other personal information we collect about you. We use these Tracking Technologies to collect usage and device information, such as:
We also use Analytics, Advertising, and Anti-Fraud technologies in our Products and Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
Cookies are pieces of code that allow for personalization of our website experience by saving your information such as user ID and other preferences – if your browser is set to accept cookies. A cookie is a small data file that we transfer to your device’s hard disk (such as your computer or smartphone) for record-keeping purposes.
Web beacons (also known as web bugs, pixel tags or clear GIFs) are tiny graphics with a unique identifier that may be included on our Services for several purposes, including to deliver or communicate with cookies, to track and measure the performance of our Services, to monitor how many visitors view our Services, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the member’s device, web beacons are typically embedded invisibly on web pages (or in an e-mail).
For more information about the Cookies we use and how to manage their setting please click on “Do Share My Personal Information” page
We may collect analytics data, or use third-party analytics tools such as Google Analytics, which may use Tracking Technologies, to help us measure traffic and usage trends for our websites, Products and Services. They types of data that analytics technologies may capture are as follows:
We may collect and share your personal information, including your unique identifiers or Advertising IDs and other data such as app events, third-party ad networks, social media companies, including without limitation, to inform and improve tailored advertising, attribution, analytics or research purposes.
These advertising partners collect and use information such as:
and may combine this information with information they collect directly through Tracking Technologies or that they receive from other third-parties. These third party partners may use the information they have gathered independently according to their own privacy policies.
You have the right to object to and opt-out of certain third-party tracking and advertising. Where you have consented to iLyF’s processing of your information, you may withdraw that consent at any time and opt-out of certain processing activities, such as targeted marketing communications. Even if you opt-out, we may still collect and use information regarding your activities on our Sites and/or information from the advertisements on third-party websites for non-interest-based advertising purposes, such as to determine the effectiveness of the advertisements.
We may use and disclose your information to service providers that provide, maintain, and improve our Products and Services to develop new products and features, to determine which new products or services may be of interest to you and to promote our Products and Services.
We retain the information we collect for as long as necessary to provide our Products and Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
We may also remove your name from the information we collect, make it anonymous, group it with other information, or collect it in a way that doesn't directly identify you. We could use and share this information as needed for our business and as allowed by the law.
The specific purposes for our acquisition, retention, use, and processing of your information are described in this Section III (How We Use Your Information).
We may use information about you for our administrative purposes, including to:
iLyF may use information, and Individuals who provide us with personal information may receive periodic emails, newsletters, mailings, or phone calls from us, as allowed by applicable law, for marketing purposes such as to:
We may use information to make non-directly identifying information, which we can use on its own or in combination with information from other sources, as described here, to:
For example, iLyF may use surveys to do research (both online and off) from time to time. We may hire third-party service providers to do these surveys for us (all responses to surveys are optional). The survey responses may be utilized to:
If an individual participates in a survey, the information given will be used along with that of other study participants. We may share anonymous individual and aggregate data for research and analytics purposes.
We use information collected through the use of Tracking Technologies (e.g. cookies and web beacons) to:
We disclose your information to select third-parties as well as our subsidiaries as set forth below.
We won't give your personal information to third parties without your permission, except in the ways that are described in this Privacy Policy.
We may also use and disclose your information for our protection and the protection of others to prevent fraud, misappropriation, infringements, identity theft, and other illegal activities and misuse of our Products and Services.
We may share this information within iLyF, with our subsidiaries, and with third parties for our or their purposes in a way that makes it hard for anyone to find out who you are, such as by making it anonymous or by putting it together with other people's information.
Depending on which tools and functionalities are enabled, you may choose to disclose your personal information to other members of your iLyF Tribe , including your:
To prohibit this data disclosure, you must ask your Tribe member to disconnect his or her account, or you can leave the Tribe shared with that member.
We may disclose personal information, including contact information and location and movement data, mobile device information (such as information generated by the gyroscope and accelerometer in your device), application analytics (including IP address and device identifiers), technical and analytical data, and driving event data with third-party partners that provide certain features and services you elect to use through or in connection with our Products or Service, to the extent that they are available in your country or region of residence.
Any information or content that you voluntarily submit, or post to the iLyF websites or blogs, community forums, or comments you post to our Facebook page (or other social media pages) will automatically be available to the public. We may publicly post your reviews and comments online on our website or mobile app or link your reviews to third-party websites.
We are not responsible for any information you choose to provide on social media pages, or for any content or communications you receive as a result of sharing such information.
To request the removal of your information from our website or blogs, please contact us at [email protected]
We may share your personal information with our vendors and consultants who perform services on our behalf or help us provide our Services, such as accounting, management, technical, email or chat services, marketing or analytic services, fraud prevention, bot detection, and web hosting. We may also share your personal information with other third-party partners or service providers who have contractually agreed to process personal information only as needed to provide services or features to you.
At this time, we do not disclose personal information related to individuals who access our Services from the European Economic Area, Switzerland, the United Kingdom, or Korea to third parties for their independent marketing and/or monetization purposes. If we decide to give personal information of people who live in the EEA, Switzerland, the UK, or Korea to third parties for their own use in the future, we will first give those people the chance to say "yes."
Importantly, and for the avoidance of doubt, locations associated with your identity as reflected on iLyF.io website or iLyF app will not be sold to or monetized by third parties even in aggregated form.
We will never share your phone number (in a way that doesn't hide it) with any of our third-party business partners, vendors, or consultants for their own SMS marketing purposes unless you give us your explicit, opt-in permission.
We reserve the right to buy, sell, or otherwise get rid of the company or any part or combination of its products, services, assets, and/or businesses at any time. Personal information, such as member names and email addresses, and other member information related to our Services will likely be one of the items transferred in these types of transactions. We may also share, transfer, or give away this information as part of corporate divestitures, mergers, acquisitions, bankruptcies, dissolutions, or other similar transactions or proceedings.
We may disclose personal information to third parties (including law enforcement, other government entity, or civil litigant; excluding our subcontractors) when required to do so by law or subpoena or if in our sole discretion, we determine it is necessary to (a) conform to the law, comply with legal process, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to enforce our Terms of Use, this Privacy Policy, to take precautions against liability, to investigate and defend ourselves against any claims or allegations, or to protect the security or integrity of our site; and/or (c) to exercise or protect the rights, property, or personal safety of iLyF, our employees, members or others.
We may share with third parties, including advertisers and service providers, anonymized, aggregated, and/or anonymous data we collect about you and other members, such as de-identified demographic information, de-identified location information, and information about the computer or device from which you access our Services, or the results of hashing your email address.
We believe in transparency and providing you with the opportunity to make important decisions about how your information is used, processed, stored, and shared, as outlined in this Section V (Your Choices about Your Information).
You may modify your account information, update or amend your personal information (e.g. name, email address, or phone number), or change your password by logging in to your App, clicking on “Settings” and then “Account” (for iLyF) or “Manage Account”
You can look at the information we collect or share about you, as well as the sources of that information, the business or commercial reason we're collecting it, and the types of third parties we share it with. You can also ask for your information to be deleted by filling out the form below. Please note that the information provided via the in-App links described in this section does not include technical information or support records. If you would like to request information related to your support records, please contact us directly at [email protected]
In the iLyF app, you may:
You can also ask for your account to be closed and deleted by sending us an email at [email protected]. Please include your full name, mobile number associated with your Account, the service you are using, and a detailed description of your deletion request. Please be aware that we will only retain the information required by applicable law, as detailed below in Section VII(F) (Data Retention).
We may periodically send you promotional newsletters and emails. You have the ability to opt-out of these by following the unsubscribe instructions provided in the emails you receive or under Notification setting in-app. Certain communications, like billing information and Service updates, are necessary for you to receive; you will not be able to opt out of those communications. For more information about the types of communications iLyF may send, and for detailed instructions on how to opt-out please see the following (note, some jurisdictions may require your consent prior to receiving promotional messages)
As described in Section 2, we collect precise location data and driving event and movement data from your device to provide the iLyF Services and may share your personal information, including location and movement data, with other iLyF members in Tribes you belong to and with third parties for crash detection, research, analytics, attribution, and tailored advertising purposes. You have many options to control this data collection and sharing activity through the app settings.
If you no longer want to continue using the Products and/or Services, uninstalling the iLyF, and logging out from our Service will also stop us from collecting your location.
You may also exercise your opt In and opt out rights related to web-based personal information sales or sharing via all of our websites, please click the “Do Not Share My Personal Information” link in the footer of the website and adjust the toggles as applicable.
Please note that these settings must be completed for each browser on each device you use and for each of our websites (iLyF.io) separately, and will not affect app-based settings. If you clear your cookies or your browser is set to do so, you will have to exercise the choice again. If you wish to modify how data is collected through the iLyF, you must do so separately by following the instructions above. If you have not visited our sites, no action is required.
iLyF cares about the security of your information and we take great efforts to protect your personal information. We cannot guarantee and you cannot reasonably expect that our databases will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
We have implemented appropriate standards to reduce the risk of unauthorized or unlawful access to your personal information. No security system is impenetrable, and we cannot absolutely guarantee the security of our systems and your information.
We will never send you unsolicited messages or contact you by phone to request sensitive information. This may include account ID, password, payment, or national ID numbers. Please note that e-mails and other communications you send to us are not encrypted, and we strongly advise you not to share any sensitive information through these means.
If any information under our control is compromised as a result of a breach of security, we will take reasonable steps to investigate the situation and, where appropriate, notify the impacted individuals and take steps in accordance with any applicable laws and regulations.
You are in charge of keeping any account authentication a secret and making sure the mobile number linked to your account(s) is correct. We use your mobile number to contact you about service updates, changes to our policies, and account activities such as requests for your information. If you think your account has been hacked, please contact as immediately
If a member gives the wrong phone number or email address, iLyF is not responsible for any information or data that gets sent to a third party
When information is sent to third-party agents working on our behalf, iLyF is still responsible if its agents handle the information in a way that goes against local principles or other laws. We might have to give out personal information in response to legal requests from public authorities, such as to protect national security or enforce the law.
iLyF retains the information we receive as described in this Privacy Policy for as long as you use our Products or Services or as otherwise necessary to fulfill the purpose(s) for which it was collected, to resolve disputes, establish legal defenses, conduct audits, pursue legitimate business interests, enforce our agreements, and to comply with applicable laws. Our decision about how long to keep information is based on the amount, type, and sensitivity of the information, the reasons why we use it, any legal requirements, and our own legitimate interests. Different types of information may need to be kept for different lengths of time based on the reasons we use them.
You also have the following rights with regards to your personal information as follow:
Certain information may be exempt from such requests under applicable law. For example, we may retain certain information for legal compliance and to secure our Services. We may need certain information in order to provide our Services to you; if you ask us to delete it, you will no longer be able to use our Services.
Depending on your use of our Services, the following categories of personal information may have been collected in the preceding 12 months (as these processing activities are defined under applicable privacy laws, such as the Malaysia Consumer Privacy Act “CCPA” and the Malaysia Privacy Rights Act “CPRA”):
Our legal basis for processing your personal information varies depending on the type of information we collect and the context in which we collect it, as well as our records of your country of residence. Depending on where you live, we may process your information using different legal bases.
We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information. For example, we typically rely on:
Our Services may contain links to websites and services that are owned or operated by third parties. Any information that you provide on or to a third-party service, or that is collected by a third-party service, is provided directly to the owner or operator of the third-party service and is subject to the owner’s or operator’s privacy policy. Please remember that when you use a link to go from the iLyF Services to another website or app, or engage with a third-party service, our Privacy Policy does not apply to those third-party websites or services. Your browsing and interaction, on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies, and iLyF is not responsible for the practices employed by those apps, websites, or services, nor the information or content contained therein.
We may update this Privacy Policy from time to time, so please review it frequently. We'll notify you of material changes thirty days before they go into effect. If we are required by applicable data protection laws to give you enhanced notice or seek out consent to any such changes, we will do so. Otherwise, changes to this policy will be effective when posted.
If you object to any of the changes to this Privacy Policy, you must cease using our Products and/or Services, and may request us to erase your personal information. Any information that is collected through your use of our Products or Services is covered by the Privacy Policy in effect at the time such information is collected.
If you have any questions about our privacy practices, this Privacy Policy, our Products, or
You may authorize another person (your “agent”) to contact us on your behalf. Authorized agents must submit the request via email to [email protected] and include a signed letter from the iLyF member confirming the agent has permission to submit the request on the member’s behalf. In certain circumstances, we may need to request additional information to verify the identity of the member about whom the request is being made and/or to verify that the member has provided the authorized agent permission to submit the request, and it may take additional time to fulfill agent-submitted requests. Please note that for privacy and security reasons, we will direct future communications to the iLyF member on whose behalf the request was made. We may deny a request in the event we are not able to verify the authorized agent’s authority to act on your behalf.
You also have the right to contact your local Data Protection Authority if you prefer. We are subject to the investigatory and enforcement powers of the Malaysian authorities
We collect information from current, prospective, and former Employees, their contact points in case of a medical emergency, and beneficiaries under any insurance policy (“Human Resources Data”). The Human Resources Data we collect may include title, name, address, phone number, email address, date of birth, passport number, driver’s license number, Social Security number or other government-issued identification number, financial information related to credit checks, bank details for payroll, information that may be recorded on a Curriculum Vitae (CV) or application form, language abilities, contact information of third parties in case of an emergency and beneficiaries under any insurance policy. We may also collect Sensitive Human Resources Data such as details of health and disability, including mental health, medical leave, and maternity leave; information about national origin, veteran or immigration status; and optional demographic information such as race, which helps us achieve our diversity goals.
We acquire, hold, use, and process human resources data for a variety of business purposes including: workflow management, including assigning, managing and administering projects; Human Resources administration and communication; payroll and the provision of benefits; compensation, including bonuses and long-term incentive administration, stock plan administration, compensation analysis, including monitoring overtime and compliance with labor laws, and company recognition programs; job grading activities; performance and employee development management; organizational development and succession planning; benefits and personnel administration; absence management; helpdesk and IT support services; regulatory compliance; internal and/or external or governmental compliance investigations; internal or external audits; diversity and inclusion initiatives; restructuring and relocation; emergency contacts and services; employee safety; compliance with statutory requirements; processing of employee expenses and travel charges; and acquisitions, divestitures, and integrations.